Rebecca Todd Featured on The Badass Women in Business Podcast
I’m so excited to share that I was featured on this week’s episode of The Badass Women in Business Podcast. It was such an honor to sit down with Aggie and Cristy to talk about my journey, the evolution of TruBlu Images, and what sustainable success has truly looked like for me over the years.
We talked about why lasting growth doesn’t come from chasing trends or saying yes to everything, but from clarity, strong relationships, and choosing work that genuinely aligns with who you are. This conversation is for photographers, creatives, and service-based business owners who want to build something meaningful and enduring.
As the founder of TruBlu Images, I’ve learned that clarity and alignment are not luxuries. They are necessities if you want to build something that lasts.
Below is a summary of what we discussed but I encourage you all to tune in and listen to our full conversation.
Rebecca Todd joins the badass women in business podcast
Talking clarity, alignment, and sustainable success.
From Early Inspiration to a Love of Visual Storytelling
Photography entered my life early, beginning as a high school elective that quickly became something much deeper. I was always drawn to editorial-style photography and inspired by National Geographic photographers documenting culture, environment, and human connection. That passion led me to study photography at LSU, where my education expanded beyond technical skills. I spent time exploring sculpture, painting, drawing, and working in the darkroom, all of which shaped how I approach storytelling today.
While my career didn’t unfold exactly how I imagined back then, that desire to tell meaningful, human-centered stories has remained at the core of my work.
Building a Career in New Orleans and Starting Over in Denver
After college, I built a strong professional foundation in New Orleans, working in tourism photography and partnering with the city as a contract photographer before my move to Denver.
Relocating to Denver meant starting over. I was leaving a city where I was established and moving to a place where I had no built-in network. What made that transition possible was relationships. I continued finishing major projects remotely while intentionally building community in Denver through coffee meetings, introductions, and showing up again and again. Over time, those efforts compounded into steady, sustainable growth.
New Orleans Streetcar by TruBlu Images
Royal Street in the French Quarter by TruBlu Images
The Shift to TruBlu Images
In 2020, I made the decision to rebrand from operating under my personal name to TruBlu Images. This wasn’t just a name change. It was a moment of clarity.
TruBlu represents truth, integrity, and a commitment to environmental and social impact. With the support of a copywriter, I built a brand that clearly communicated what I stand for and the type of work I want to create. That shift allowed my business to move beyond simply taking photos and into telling stories that matter.
Why Choosing a Niche Expanded My Opportunities
One of the biggest lessons I share in this episode is the power of alignment. I chose to focus on mission-driven brands and nonprofits.
By clearly stating what TruBlu Images stands for, I began attracting clients who shared similar values. Even organizations that didn’t initially identify as mission-driven often had community initiatives or social impact goals.
Work like my ongoing relationship with Dream On 3, where I document once-in-a-lifetime experiences for children with serious illnesses or disabilities, is a perfect example of why I built TruBlu the way I did. These aren’t just assignments. They’re moments of connection and purpose.
A Dream kid meeting Patrick Mahomes by TruBlu Images
Karter and Daniel with Dream on 3 watching The Golden State Warriors by TruBlu Images
Relationships as the Foundation of Growth
A recurring theme in the conversation is relationships. I don’t believe in transactional networking. I believe in investing in people, listening deeply, and showing up consistently.
Many of my clients become long-term partners, and much of my work comes through referrals. The same approach applies to how I build my team. When hiring contract photographers, I look for professionalism, warmth, and alignment with the TruBlu brand, not just technical skill. The work we do represents organizations making a difference, and that responsibility matters.
Looking Ahead
My long-term vision for TruBlu Images is to grow into a national photography company partnering with nonprofits across the country. That includes building regional teams, expanding operational support, and continuing to lead creatively.
This growth isn’t about scale for the sake of scale. It’s about impact. More stories told. More missions documented.
A Reminder for Creatives and Business Owners
My journey is a reminder that sustainable success doesn’t come from chasing trends or saying yes to everything. It comes from clarity, relationships, and choosing work that aligns with who you are.
This message extends beyond photography. It’s for anyone building a creative or service-based business who wants to grow with intention and meaning. Purpose isn’t a marketing angle. It’s a strategy. And when paired with consistency and relationships, it becomes a powerful foundation for long-term growth.
The episode is out now. Listen on Spotify or Apple Podcasts and when you finish, check out some of their other episodes to learn about other badass women in business.
How does your photography tell your brand’s story? If you need standing out from your competitors, we can do just that.