A Commercial Brand Shoot with Gnarly Barley Brewing Co. in Louisiana

Last summer, TruBlu Images partnered with Gnarly Barley Brewing Co. for a commercial photo shoot in Louisiana that was equal parts intentional and fun.

The goal was to create imagery for their advertising and marketing that felt true to the brand while embracing the environment and people behind it.

The shoot took place during peak Louisiana summer heat. The humidity was no joke, and by the middle of the day, taking a break to jump in the pool became part of the process. That relaxed, playful energy carried through the entire shoot and shows up in the final images. Sometimes the best photos come from leaning into the moment instead of fighting it.

One of the most meaningful parts of this project was using some of my best friends from high school as the models. Working with people who know you well creates a level of comfort and authenticity that is hard to replicate. There was a lot of laughing, inside jokes, and natural interaction, which allowed the images to feel effortless and real. It was especially rewarding to use my friends while creating professional content for a brand they were excited to be part of.

Gnarly Barley Brewing Co. has a story rooted in passion and growth. Founded by Zac and Cari Caramonta, the company began as a home operation before expanding into a 14,000 square foot brewery in Hammond, Louisiana in 2014. That same passion for craft and community continues to define their brand today.

The final images from this shoot were created with versatility in mind and are being used across Gnarly Barley’s advertising and marketing platforms. From lifestyle moments to product-focused shots, each image was designed to reflect both the brand’s personality and the experience of being there.

This shoot is a great example of why I love brand photography. When the people involved are comfortable, connected, and having fun, it translates into visuals that feel genuine, engaging, and memorable.

Below are some of the photos from the commercial photo shoot.

How does your photography tell your brand’s story? If you need standing out from your competitors, we can do just that.