Elevating Fitness Marketing: A Full-Day Photoshoot at Franco’s Health Club in Mandeville, Louisiana

At TruBlu Images, we believe strong visual storytelling is essential for brands that want to stand out in competitive markets, and fitness is no exception. When Franco’s Health Club in Mandeville, Louisiana reached out to refresh their marketing photography, the goal was clear: capture the full experience of the club and showcase the amenities that set Franco’s apart from other local health clubs.

A Strategic Refresh for a Competitive Market

Today’s prospective members are making decisions online long before they ever step through the doors. Franco’s needed updated, high-quality imagery that reflected the energy, variety, and elevated experience of their facility. Images that would immediately communicate value and compete visually with other clubs in the area.

This full-day shoot was thoughtfully planned to highlight not just the space, but the lifestyle Franco’s offers its members.

Capturing Every Amenity

Our team spent the day photographing the full range of Franco’s Health Club amenities, ensuring their marketing library would feel cohesive, dynamic, and comprehensive. The shoot included:

• Fitness Floor & Equipment – Clean, well-lit images showcasing modern equipment in use, emphasizing both functionality and atmosphere.

• Group Workout Classes – Action-driven shots capturing the motivation, community, and energy of instructor-led classes.

• Aquatics & Swim Areas – Bright, inviting imagery highlighting the pool facilities and aquatic programming.

• Racquet Sports – Dynamic moments on the courts, focusing on movement, competition, and member engagement.

• Spa & Recovery Spaces – Calm, elevated visuals that reflect relaxation, wellness, and balance beyond the workout.

By photographing every area of the club in one cohesive shoot, Franco’s now has a versatile library of images ready for web, social media, digital ads, and print materials.

Photo + Video: A Collaborative Approach

We also had the pleasure of working with Dylan Maras of White Donut Productions who captured video content throughout the day. This photo-and-video collaboration allowed Franco’s to walk away with a complete visual package: still imagery and motion assets that work seamlessly together across marketing platforms.

The result is a stronger, more engaging brand presence that tells a full story of what it’s like to be a member at Franco’s Health Club.

Results That Go Beyond Aesthetics

This shoot wasn’t just about creating beautiful images, it was about creating strategic marketing tools. With updated visuals that reflect the scale, quality, and energy of the club, Franco’s Health Club is now better positioned to:

• Compete with other local fitness facilities

• Attract new members through digital marketing

• Maintain consistent, professional branding across platforms

We’re proud to have worked with the Franco’s team on this project and to help bring their vision to life through intentional, brand-forward photography.

If your business is ready to refresh its visual presence and stand out in a crowded market, TruBlu Images would love to help.

Included are some of the photos from the commercial photo shoot.

How does your photography tell your brand’s story? If you need standing out from your competitors, we can do just that.